Press Releases | Egypt’s Entrepreneur Awards

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Amr Mansi Amr Mansi
Egypt’s Entrepreneur Awards Kicks off to Recognize the Achievements of National Talents in Leading Industries

Cairo, Egypt- 24 February 2021- In line with Egypt’s vision to support entrepreneurship as one of the drivers of economic growth, I-EVENTS, founded and managed by Amr Mansi, launches Egypt’s Entrepreneur Awards (EEA) aiming to acknowledge the state’s brightest entrepreneurs across various industries. The awards ceremony is scheduled to take place in May 2021; the event will celebrate these brilliant entrepreneurs in a night filled with glamour, networking, entertainment and above all, appreciation.

The objective of this event is to honor the achievements of rising entrepreneurs who have established themselves as leaders in their industries, inspire entrepreneurs who are starting out as well as create a solid platform for the greatest minds to meet. “Egypt’s entrepreneurs need a platform where their achievements are celebrated and recognised; EEA was founded in order to to create a focal point where entrepreneurs can meet, thrive, and inspire younger generations to pursue their dreams” said Mansi.

Egypt’s Entrepreneur Awards is the first-of-its-kind in Egypt to celebrate entrepreneurs; what sets it apart is an advisory board that features some of Egypt’s leading business and entrepreneurial minds. Their role is to provide objective expertise and guidance, making EEA a credible and influential entity. The advisory board includes Ahmed Elsewedy, President & CEO of Elsewedy Electric S.A.E.; Aladdin Saba, Founding Partner of BPE Partners; Ahmed Habib, President & CEO of Harvest Holdings & Founding Member of EO Cairo; Hussein Rifai, Co-founder and Executive Chairman of Inertia Holding; Dina El Mofty, Founder of Injaz Egypt; Neveen El Tahri, Chairperson at Delta Shield for Investment; Onsi Sawiris, Co-Founder & Managing Partner at HOF Capital; Thuraya Ismail, Executive Director of Mentor Arabia & Eisenhower Fellow; and Wael Fakharany, CEO of Omnix International.

EEA’s official website launches on February 24th to introduce the awards and allow nominees to submit their applications. There will be over 15 categories represented such as: Architecture & Design, Fashion & Jewelry, E-Commerce, Education, Fitness & Lifestyle, Food & Beverage, Media & Advertising, Social Entrepreneurship, Tourism, Next Generation Family Intrapreneur, and more. The nominations will be presented to and evaluated by jury panels comprising of at least three top industry experts that have been meticulously selected by the advisory board.

EEA is powered by Inertia Holding, a powerhouse in real estate and development with several projects across Egypt. “Inertia believes that entrepreneurship is essential to the economic development of Egypt. We support and believe in EEA’s vision to encourage and support talented individuals as this reflects our own values in aiding the development and growth of the entrepreneurial ecosystem,” said Hussein Rifai, Co-founder and Executive Chairman of Inertia Holding.

Moreover, Orange and PepsiCo will be sponsoring the events as EEA’s Co-Partners.

Yasser Shaker, Orange Egypt CEO said “In Orange Egypt we totally believe in the important role and great impact of startups and entrepreneurs not only on themselves but also on the community as whole. Successful Entrepreneurs and Startups always inspire us and make us very pleased and happy to see how they influence our society and our economy.

“We are glad and always proud that we chose to follow this path to support and work with promising entrepreneurs to share their dreams, support their aspirations, and finally see their great success”.

Mr. Mohamed Shelbaya, CEO of PepsiCo Egypt, expressed his happiness for sponsoring Egypt’s Entrepreneur Awards (EEA), stemming from PepsiCo belief in Egyptian youth as a main pillar to achieve sustainable economic development, which come in line with PepsiCo’s global strategy entitled; “Winning with Purpose”, which is based on the concept of “Creating Shared Value”. In addition to, sponsoring EEA is not the first of its kind, as PepsiCo empowers Egyptian youth through our different initiatives for supporting them in the entrepreneurship and sports fields.

Find out more on EEA’s website and social media handles.

Website: https://www.eeawards.org/

Instagram: @eeawards_

Facebook: @EEAwards

Twitter: @eeawards_

About IEVENTS

IEVENTS was founded in 2010 with the aim of becoming a leading events agency in Egypt and the rest of the MENA region. With a team of dedicated event management specialists, planners and organizers, IEVENTS is determined to bring an edge to every event by offering the ultimate experience that exceeds expectations. IEVENTS conceptualises and delivers internationally recognised cultural and sports events across Egypt. IEVENTS has executed CIB & El Gouna International Squash Opens, the Color Run, Zed Winterfest 2020, El Gouna Film Festival and more.

About Inertia

Founded in 2007, as a subsidiary of Inertia Holding Group, Inertia is a leading Egyptian real estate developer dedicated to offering distinctive, valuable, and dynamic projects across Egypt. Through venturing into diverse geographical locations such as the Mediterranean and the Red Sea, Inertia provides today's cosmopolitan clientele with integrated communities that offer exclusive homes and gratifying lifestyles. Inertia's current portfolio includes 8 developments that span across Cairo, the Red Sea and the Mediterranean offering residential properties, a fully integrated town, as well as cutting edge health care and commercial facilities.

About Orange

Orange is one of the world’s leading telecommunications carriers with a turnover of €42 billion in 2019 and 143,000 employees as at 30 September 2020, of which 83,000 are in France. The Group has a total customer base of 257 million customers worldwide at 30 September 2020, including 212 million mobile customers and 21 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In December 2019, the Group presented its new "Engage 2025" strategic plan, which, guided by social and environmental accountability, aims to reinvent its operator model. While accelerating in growth areas and placing data and AI at the heart of its innovation model, the Group will be an attractive and responsible employer, adapted to emerging professions.

Orange is listed on Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN).

For more information on the internet and on your mobile:

www.orange.com, Orange News_ mobile app, www.orange-business.com or to follow us on Twitter: @orangegrouppr and @orange.

Orange and any other Orange product or service names included in this material are trademarks of Orange or Orange Brand Services Limited.

Orange and any other Orange product or service names included in this material are trademarks of Orange or Orange Brand Services Limited.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com

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February 25, 2021
team photo in event
Ready to meet, connect, thrive, aspire and inspire?

At a day filled with promising opportunities for the aspiringly arising entrepreneurs from various fields of expertise, EEA, Egypt’s Entrepreneur Awards, has gathered top thriving entrepreneurial pioneers over a brunch on Saturday 6th of March 2021 to celebrate the launch of the first edition of the awards ceremony taking place in May. Among those remarkably reputable figures were the official members of the event’s advisory board, to provide the people of the now with the needed recognition and acknowledgement including Ahmed El Sewedy, President & CEO of El Sewedy Electric; Aladdin Saba, Founder Partner of BPE Partners; Ahmed Habib, President & CEO of Harvest Holdings; Hussein Rifai, Co-founder and Executive Chairman of Inertia which is powering the awards; Dina El Mofty, Founder of Injaz Egypt; Neveen El Tahri, Chairperson at Delta Shield; Onsi Sawiris, Co-founder and Managing Partner at HOF Capital; Thuraya Ismail, Executive Director of Mentor Arabia; and Wael Fakhrany, CEO of Omnix International.

Each and every board member has taken entrepreneurship to another level by excelling and achieving an uplifting turn in their field. Therefore, EEA serves as the ultimate platform that congregates them to share their inspiring stories and enriched experiences with the arising entrepreneurs who have managed to turn their ambitious ideas into thriving businesses that will be recognized by such a prestigious board.

In addition to the board, the brunch meeting also brought together members of each jury panel from every award category, each panel consists of highly influential market experts who started their journey with launching startups that turned out to become a booming success in their field of expertise. The brunch set the criteria of today’s creative entrepreneurial minds flourishing in different sectors to serve as the very first step towards commemorating the achievements and celebrating the milestones of different entrepreneurs, who have expertly identified themselves by launching and investing in their startups in various industrial leading markets.

Dedicated to offering distinctive, valuable, and dynamic event, EEA was created to maintain a focal point for entrepreneurs to expand their exposure and increase their networking through a very significant gathering where their contributions are being celebrated and rewarded within the presence of exceptional advisory board to ensure the best quality and a new pool of crowd.

Find out more on EEA’s website and social media.

Website: https://www.eeawards.org/

Instagram: @eeawards_

Facebook: @EEAwards

Twitter: @eeawards_

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March 8, 2021
team photo in event
EEA Announces its Selection of 61 Short-listed Nominees in more than 15 Industries for the Final Stage Along with the Congregation of a Significant Group of Thriving Businessmen and Industrial Pioneers from Different Sectors at a Special Sohour Gathering

Mansi: “the launch of EEA Awards comes in line with pushing entrepreneurs towards innovation and motivating them to widen their scope of thinking to accelerate the generation of the most beneficial ideas. We hope that this step will be the beginning of building a connected and developed Egyptian entrepreneurial community that serves this category, which is the main driver of economic growth in Egypt.”

During a special sohour event held at the Marriott Zamalek Gardens last night, EEA Awards has officially revealed the names of the short-listed nominees in different sectors for the final stage. The announcement of the 61 candidates took place within the presence of a prominent batch of the most significant business figures, senior officials in the government sector, representatives of the public and private sectors, as well as a group of the greatest entrepreneurs and investors in Egypt, headed by the EEA Awards advisory board members and the jury panels that selected the candidates for each field.

Each and every board member has taken entrepreneurship to another level by excelling and achieving an uplifting turn in their field. Therefore, EEA serves as the ultimate platform that congregates them to share their inspiring stories and enriched experiences with the arising entrepreneurs who have managed to turn their ambitious ideas into thriving businesses that will be recognized by such a prestigious board.

The selection of the short-listed nominees was based upon a thorough evaluation process carried out by each jury panel who have put certain criteria according to each relevant industry. The jury members were briefed on the nomination applications that were carefully and transparently considered before the results were announced according to a series of meetings that took place during the past weeks. In its first edition, EEA Awards has qualified 3-5 contestants from each sector, bringing the number of finalists to the last stage to a total of 61 nominees, who were selected according to well-thought-out criteria characterized by integrity, transparency and fairness. The nominees in each category were evaluated by a separately dedicated jury panels composed of thriving entrepreneurial figures and experts in the field, who picked them based on their innovation skills to present fresh ideas with a valuable impact on the economy and society, enriched experience of running their company in Egypt for less than 15 years to give a fair chance and the golden opportunity to the arising entrepreneurs. However, the most important factor was assessing the entrepreneurs themselves who generated ideas that tuned into remarkable success stories that have set great examples for the young entrepreneurial minds.

During the sohour night, Mr. Amr Mansi, CEO of I-EVENTS expressed his elation with the graceful presence of the prestigious group of thriving businessmen and major investors in Egypt to witness the first steps of success that began a few months ago in light of recognizing and acknowledging prominent project owners, companies and the Egyptian Entrepreneurial Community. Mansi further added: “We are proud to shed light on the impactful role played by our entrepreneurs with their significantly unique achievements. We would also like to extend our utmost appreciation towards the remarkable figures in charge of this particular sector for their continuous efforts to develop new and innovative ways to lead and motivate the rising entrepreneurial calibers working in various fields. The launch of EEA Awards comes in line with pushing entrepreneurs towards innovation and motivating them to widen their scope of thinking to accelerate the generation of the most beneficial ideas. We hope that this step will be the beginning of building a connected and developed Egyptian entrepreneurial community that serves that category, which is the main driver of economic growth in Egypt.”

Regarding the jury and the advisory board members, Mansi commented: “We are honored with your highly-appreciated presence as EEA’s success partners. We believe that had it not been for the support we had and still obtain we would not have reached that stage, thank you for the great effort that has been made over the past days and for your experience and your credibility in evaluating the nomination applications and selecting candidates from various fields in this round.” Mansi further emphasized on the fact that the selection of the candidates was based upon a detailed assessment of the extent of their impact on society, and their positive contribution to the economy through achieving an uplifting turn in their fields.

It is worth mentioning that ever since the launch of EEA Awards, the first event of its kind was recognized for its many distinctive attributes, which revolve around adopting categories and applying criteria for evaluating the owners of Egyptian companies, projects and entrepreneurs that encompass stories of success, excellence, exceptional achievements, and a leading position in various fields. The date of the closing ceremony of the first edition of EEA has been set to take place on June 12th, which comes in partnership with Inertia Developments, along with EG Bank, Orange, Pepsico, and Fine. In addition to EEA Awards' strategic partnership with a group of international and regional associations and institutions such as Endeavor, AmCham, EO and Gemini Holding.

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May 6, 2021